Amazon seller registration in India is the first step to selling on Amazon.in, the marketplace most Indian online shoppers trust. The process is done online through Amazon Seller Central, and with the right documents you can create your account in a single sitting. This guide explains the Amazon seller registration process, the documents required in India, fees, how to register without GST, and how to get Brand Registry and your first sales.
About the author: This guide is written by the marketplace team at Beta Digital Services, Jaipur — an official partner of Amazon, Flipkart, Meesho and JioMart that has helped 200+ brands launch and scale online. Marketplace rules and fees change often, so always confirm the latest details on the official seller portal.
In this guide
Amazon seller registration required documents in India
- Mobile number and email ID
- GSTIN — required for most categories (exceptions exist for GST-exempt categories)
- PAN card of the business or proprietor
- Active bank account with IFSC in the business name
- Business address and pickup address
- Identity verification — Amazon may ask for ID proof and a video/selfie verification
- Brand trademark details if you want to enrol in Brand Registry
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We handle Seller Central registration, GST & tax setup, Brand Registry, listings and launch ads — end to end.
Amazon seller registration process: step by step
- Go to Amazon Seller Central India (sell.amazon.in) and click “Start Selling”.
- Create your account with email and mobile, and verify with OTP.
- Enter your legal business name exactly as on your GST/PAN and accept the seller agreement.
- Add your store name and business/pickup address.
- Tax details — enter GSTIN and PAN.
- Add bank account for disbursements.
- Complete identity verification if prompted.
- Choose shipping method — Easy Ship, Self Ship or FBA.
- List your products — match existing listings or create new ones with images, bullets and keywords.
- Go live and start promoting with Sponsored Products ads.
Amazon seller registration without GST
You can register on Amazon without GST if you only sell products in GST-exempt categories (such as many books). Small non-GST sellers may also sell within their own state using a GST Enrolment ID where Amazon supports it. For most product categories and for selling across India, you will need a GSTIN.
Amazon seller registration fees and selling fees
Amazon seller registration is free. When you sell, Amazon typically charges:
- Referral fee — a percentage of the selling price, varying by category
- Closing fee — a fixed fee based on price band
- Shipping / weight handling fee — for Easy Ship or FBA
- FBA fees (if used) — pick & pack and storage
- GST on Amazon fees
Use Amazon’s revenue calculator to check your margin per product before you set prices.
Choosing a fulfilment method: Easy Ship, Self Ship or FBA
- Easy Ship — you pack, Amazon picks up and delivers. Good for most new sellers.
- Self Ship — you handle delivery with your own courier.
- Fulfilment by Amazon (FBA) — you send stock to Amazon warehouses; Amazon stores, packs and delivers. Often improves Prime eligibility and conversion.
Amazon Brand Registry: protect and grow your brand
If you own a brand, enrol in Amazon Brand Registry using your registered or applied trademark. It unlocks A+ Content, Brand Store, Sponsored Brands ads and protection against hijackers — all of which improve conversion.
After registration: Amazon launch checklist
- Keyword-rich titles, 5 strong bullet points and backend search terms
- 7+ high-quality images including infographics and lifestyle shots
- Competitive pricing and early reviews through Amazon Vine (where eligible)
- Sponsored Products campaigns with tight budget and ROAS control
- Monitor account health: on-time dispatch, low cancellations and returns
Our Amazon account management service handles listings, ads, A+ content and account health for brands across India — with an average 3X ROAS.
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Beta Digital Services has helped 200+ brands launch and scale on Amazon, Flipkart, Meesho and Myntra.
Frequently Asked Questions
Is Amazon seller registration free in India?
Yes. Registering on Amazon Seller Central India is free. Amazon charges referral, closing and shipping fees only when you sell.
What documents are required for Amazon seller registration in India?
You need a mobile number, email, GSTIN (for most categories), PAN, a bank account in the business name and your business address. Amazon may also ask for identity verification.
Can I register on Amazon without GST?
Yes, if you only sell GST-exempt products such as many books. Small sellers may also sell within their state using a GST Enrolment ID where supported. Most categories need a GSTIN.
How long does Amazon seller registration take?
The registration form takes about an hour with documents ready. Verification can take from a few hours to a few days.
Can Beta Digital register my Amazon seller account?
Yes. As an official Amazon partner, we handle registration, Brand Registry, listings, A+ content and ads for sellers across India.
Related guides: Amazon account management services · Flipkart seller registration · Meesho seller registration · Amazon onboarding in your city